53Marketing built the website for 53 Wedding Films and runs its SEO and Google Ads. 53 Wedding Films is the wedding videography business of Jamie Somers, 53Marketing's founder, so it is also where 53Marketing tests the approach it uses for other wedding suppliers.
The 53 Wedding Films homepage on desktop.
Client
53 Wedding Films (owned by 53Marketing's founder)
Services
Website design and build, SEO, Google Ads, tracking setup
Platform
WordPress and Elementor
Year
2026
Status
Live, ongoing
Website
The project at a glance
15.4 MB → 3.2 MB
Homepage header video, same size and length
64 → 97–99
Google mobile PageSpeed score
7.7 s → 1.1 s
Time for the main content to load on mobile (LCP)
2 campaigns
Google Ads for Northern Ireland and Donegal, and the rest of Ireland, £10 a day in total
Speed figures are Google PageSpeed Insights mobile lab tests from 26 October and 1 November 2026. Lab scores vary from test to test.
About 53 Wedding Films
53 Wedding Films is a wedding videographer based in Derry/Londonderry, filming weddings across Northern Ireland, Donegal and the rest of Ireland. Films include the real audio of the vows and speeches.
Jamie Somers with a camera rig on a 53 Wedding Films shoot.
The brief
Couples choose a videographer on trust, and often book months ahead. The site needed to show real films, make prices and travel clear, and turn visits into date enquiries. It also had to be found by couples searching in Northern Ireland and across the border, and every enquiry had to be measurable.
A bridal party getting ready, from the 53 Wedding Films website.
What 53Marketing delivered
Website
WordPress and Elementor site with a header film, film pages, services and prices, and venue guides
Enquiries
Enquiry form that only accepts future wedding dates, with replies going straight to the couple
Tracking
Cookie consent, Google Analytics 4 and Google Ads lead tracking, checked with test enquiries
SEO
Location pages for Northern Ireland, Donegal and Ireland, and headings that say what and where
Google Ads
Two search campaigns: Northern Ireland and Donegal, and the rest of Ireland
Care
Mobile speed work, a privacy policy and site backups
How the work ran, October to November 2026
Every change is logged with the date, the reason and what it should do, then checked two to four weeks later.
16 Oct
Google Ads launched for Northern Ireland and Donegal, linking to a page for each area.
17 Oct
Main page address changed to /wedding-videographer-ireland/ to match how couples search, with a redirect from the old one.
22 Oct
Tracking fixed. The cookie banner was failing to save consent, so no visits or enquiries were being measured.
26 Oct
Ads tidied and speed work started. Other videographers' names excluded from the ads; enquiries marked as key events in Google Analytics.
27 Oct
Homepage heading rewritten to say "Wedding videographer · Derry, Northern Ireland & Ireland". First full site backup.
30 Oct
Ireland campaign launched with its own landing page, rewritten to name the counties couples marry in.
1 Nov
Header video compressed from 15.4 MB to 3.2 MB. Google Analytics linked to Google Ads.
3 Nov
Privacy policy published and travel terms made the same on every page.
Tracking first
In October the cookie banner was failing to save visitors' choices. Every visit reached Google as "consent denied", so Google Analytics recorded no visitors and Google Ads could not count enquiries. 53Marketing found the cause, a missing database table in the cookie plugin, and fixed it before judging any results.
Before, to 21 October
Consent rate in Google's tag diagnostics: 0%
Visitors recorded in Google Analytics: none
Google Ads enquiry conversion: Misconfigured
After the 22 October fix
Consent saves when a visitor accepts
Google tag quality: Excellent, no issues
First enquiry from an ad click recorded on 26 October
Source: Google Ads tag diagnostics and Google Analytics 4, 22 to 27 October 2026. Only visitors who accept cookies are measured.
A faster mobile site
The homepage header video was 15.4 MB of a 16 MB page. Other speed settings helped a little, but the video was the main cause. 53Marketing compressed it to 3.2 MB at the same size, length and frame rate, and the page dropped to about 4.4 MB.
The 53 Wedding Films homepage on a phone, after the header video was compressed.
Google mobile PageSpeed score, homepage (out of 100)
26 Oct, before
64
26 Oct, CSS change
69
29 Oct
72
1 Nov, new video
97
1 Nov, second test
99
Source: Google PageSpeed Insights, mobile lab tests, 26 October to 1 November 2026. Scores vary between runs.
Time for the main content to load on mobile (LCP, seconds, lower is better)
26 Oct, before
7.7 s
26 Oct, CSS change
7.8 s
29 Oct
7.1 s
1 Nov, new video
1.1 s
Source: Google PageSpeed Insights, mobile lab tests. Google treats 2.5 seconds or less as good.
Pages that match what couples search
The main page address was changed to match how couples in Ireland search, with a redirect from the old one. The homepage heading now says what the business does and where. The Ireland page was rewritten to name the counties couples marry in, from Cavan and Monaghan to Dublin and Meath, and to answer their questions about travel and paying in pounds.
Homepage main heading, before
"Cinematic wedding films that sound like your day"
Homepage main heading, after 27 October
"Wedding videographer · Derry, Northern Ireland & Ireland"
The old line stays on the page as a subheading, with the same look, so nothing changed visually.
One page for each area couples search for
53weddingfilms.co.uk
Northern Ireland
/wedding-videographer-northern-ireland/
Donegal
/wedding-videographer-donegal/
Ireland
/wedding-videographer-ireland/
Prices
/wedding-videographer-cost-northern-ireland/
Each Google Ads campaign sends couples to the page written for their area.
The Ireland page, rewritten on 30 October to name the counties couples marry in.
Google Ads on a small budget
Two search campaigns run side by side, each sending couples to a page written for them. They run on £10 a day in total: £6 for Northern Ireland and Donegal, and £4 for the rest of Ireland. Donegal is left out of the Ireland campaign so the two don't compete.
Campaign 1 · live since 16 October
Northern Ireland and Donegal
£6 a day
Areas: Northern Ireland and County Donegal
Lands on: /wedding-videographer-northern-ireland/ and /wedding-videographer-donegal/
Campaign 2 · live since 30 October
Rest of Ireland
£4 a day
Areas: Dublin, Meath, Louth, Monaghan, Cavan, Longford, Leitrim and Sligo
Lands on: /wedding-videographer-ireland/
Both campaigns show on Google Search only, not partner sites or display ads.
In the first ten days, some ads were showing when people searched for other videographers by name. Those clicks cost money and brought no enquiries. On 26 October 53Marketing excluded those names and raised the maximum bid from £2.00 to £2.50, because the lower cap was holding the ads back.
Northern Ireland and Donegal campaign, the week before and the week after the 26 October changes
Light grey bar: 19–25 October. Dark bar: 26 October to 1 November.
Clicks on other videographers' names
4 clicks, £7.34
0
Average cost per click
£1.74
£1.33
Ads shown in the very top position
23.3%
30.7%
Source: Google Ads. Not a like-for-like comparison: from 30 October, Ireland searches moved to the new Ireland campaign. Google hides most search terms, so the competitor figure is partial.
Clear prices and travel
The services page, the cost guide and the Ireland page now give the same travel terms: travel is included within about two hours of Derry, with a flat £150 travel and overnight fee beyond that. Couples don't find one figure on one page and another elsewhere.
Results so far
Most of this work went live between 16 October and 3 November 2026, so it is too early to judge search results. This page will be updated with Search Console and Google Ads figures after the first four-week check in mid-November. The starting point is below.
10
Google search clicks in 28 days
76
Times the site appeared in Google results
26.9
Average position in Google
Source: Google Search Console, 20 September to 17 October 2026, before the October changes.
Related services
Marketing for wedding suppliers · Website design · SEO services · Local SEO · All website and SEO work