53Marketing is a small, hands-on studio in Derry/Londonderry that plans, builds and improves WordPress websites, using Elementor where it suits the project. That covers new builds, redesigns, moves into WordPress from other platforms and practical fixes to WordPress sites that are already live. The person who scopes your project is the person who sets up WordPress, builds the pages and hands the site over.
Scope is agreed at the start. A project can include any of the following.
WordPress set up and configured, pages built in Elementor from reusable sections and global styles, and the agreed pages, forms and features added.
A new design and structure for an existing WordPress site, or a rebuild into WordPress from another platform. Content and URLs worth keeping are carried over, and redirects are planned for pages that move.
If the current site mostly works, it may not need replacing. Improvements can include fixes, clearer navigation, restructured service pages, tidier layouts and selective updates, including on sites someone else built.
Page and navigation structure planned around your services, then your content added and laid out properly: headings, service pages, case studies, news and clear enquiry routes.
Contact and enquiry forms, vacancy listings and other features added where the project needs them, and WooCommerce where the site also needs to sell online. Plugins are kept to the ones the site genuinely needs.
Every project includes an agreed handover with editing guidance. Hosting, backups, security updates and managed website support can be arranged by agreement.
WordPress with Elementor usually suits service businesses, professional firms, charities and care organisations, and product brands that want their shop and content in one place.
• You want to edit pages and publish updates yourself
• The site will grow, with new services, case studies or news
• You need forms, vacancy listings or similar features on a standard website
• You want your shop and website content in one place, using WooCommerce
• A WordPress site built by someone else that has become hard to manage
• A site on another platform that no longer fits how the business works
• A new business or service line that needs a proper website
• A WordPress site that now needs to sell online
• You want a tightly packaged all-in-one platform and monthly setup, rather than a WordPress site with support arranged around your needs
• The store's catalogue, payments or fulfilment need a specialist ecommerce platform
• Nobody will update the site and a simpler set-up would do the job
Pages are built from reusable sections and global styles, so headings, buttons, colours and spacing stay consistent across the site and adapt properly to desktop, tablet and mobile. The aim is a site that's easy to edit in the right places and hard to break by accident.
• Text and images on agreed pages
• News, case studies or blog posts
• Contact details and simple page updates
• Global colours, fonts and button styles
• Header, footer and shared templates
• Section layouts reused across several pages
Search basics are set up during the build rather than added afterwards. On a WordPress project that usually means:
• SEO plugin installed and configured
• Page titles and meta descriptions for the main pages
• XML sitemap set up and indexing settings checked
• A clear heading structure across page templates
• Images sized for the web, with descriptive alt text
• Redirects mapped when a rebuild changes URLs
• Internal links between related services and projects
That gives search engines a sound starting point. It isn't an SEO campaign, and it doesn't guarantee rankings or traffic on its own.
WordPress and WooCommerce · 2025 · Completed
An ecommerce website for a Belfast fightwear brand, with product and category structure planned so the range can grow.
WordPress · 2022 · Completed
A WordPress website for a residential care provider for young people in County Donegal, including a job board for vacancies and a referral enquiry form.
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Look at the current site or platform, its content and what needs to change, then agree whether to improve it, rebuild it or start fresh in WordPress.
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Configure WordPress, build the Elementor sections and templates, and add the agreed pages, forms and features.
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Test layouts, forms, SEO settings, redirects and mobile display, then launch.
4
Walk through editing the agreed areas. Hosting, updates and further changes can continue by agreement.
WordPress, its themes and its plugins receive regular updates, and keeping them current matters for security and stability. Every project includes an agreed handover with editing guidance. Hosting, backups, security updates and managed website support can be arranged by agreement, and any wider follow-up work is scoped separately.
Elementor gives you freedom to edit, but the more of the design that's open to change, the easier it is for pages to drift out of line. Agreeing which areas you edit keeps the site consistent.
Do you build websites with Elementor?
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Yes, where it suits the project. Pages are built from reusable sections and global styles, so agreed areas can be edited after launch without code while the design stays consistent.
Can you work on a WordPress site someone else built?
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Yes. Existing WordPress sites can be improved through fixes, restructuring and selective updates, or rebuilt where that makes more sense. The first step is a review of what's already there.
Can you rebuild my existing website on WordPress?
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Yes, where WordPress is the better fit. The site is rebuilt on WordPress, content and URLs worth keeping are carried over, and redirects are planned so visitors and search engines can find the new pages.
Can I update the website myself after launch?
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Yes, for the agreed areas. Every project includes a handover with editing guidance, and further changes can be handled by agreement.
Can you host and maintain my WordPress site?
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Yes, by agreement. Hosting, backups, security updates and managed website support can be arranged, and any wider follow-up work is scoped separately.
Send a short note about your business and your current website, and you'll get a practical recommendation on whether to improve, rebuild or start fresh.
It helps to include your current website address, the services you offer, the areas you serve and the biggest problem the website needs to solve.
