Website design for businesses across Northern Ireland and Ireland
New business websites, redesigns, online shops and landing pages on WordPress, WooCommerce or Shopify. Each site is planned around clear content, mobile usability, SEO foundations and a straightforward route to an enquiry or a sale.
53Marketing is a hands-on website and SEO studio based in Derry/Londonderry.
What kind of website project do you need?
Every website has a job to do. The first step is working out what that job is, then choosing the kind of project that fits.
New business websites
A new site built around your services, your customers and the enquiries you want, with pages planned so people can quickly understand what you do, trust you and get in touch.
Good fit if: you're starting fresh, or your business has outgrown its current site.
Website redesigns and rebuilds
For a site that's outdated, hard to update or no longer explains what you offer. The current site is reviewed first, so the pages, content and URLs worth keeping aren't lost.
Good fit if: your site looks dated, is awkward on mobile or is hard to manage.
Improvements to an existing website
Not every site needs replacing. Clearer service pages, a better enquiry route, faster pages or a tidier structure can make a real difference to the site you already have.
Good fit if: the site broadly works but isn't bringing in enough enquiries.
Ecommerce websites
Online shops built so customers can find products, understand them and reach checkout easily, with an admin side the business can manage day to day.
Good fit if: you want to sell products online, on WooCommerce or Shopify.
Landing pages
A focused page for one audience and one next step: a single service, an offer, an event or a product launch. Landing pages can be standalone projects or part of a larger website or SEO project.
Good fit if: you need one page for a specific service, offer or event.
Choose the right website setup
The right platform depends on what you sell, how often your content changes and who will manage the site after launch. 53Marketing builds on three platforms and recommends the one that suits your business.
WordPress and Elementor
Suits service businesses, professional firms and organisations that need flexible pages, regular updates, case studies or news, and room to grow. WordPress runs on your own hosting, so you own the site and its content, and pages built with Elementor let agreed areas be edited after launch without code.
WooCommerce
Adds an online shop to a WordPress website, so products, service pages and content are managed in one place. A flexible choice where content and products work together.
Shopify
A hosted ecommerce platform that looks after hosting, security and checkout, so there's less technical upkeep. A strong choice for businesses focused mainly on selling products.
At a glance
WordPress and Elementor
Best for: service and content-led websites
Hosting: your own hosting
Day-to-day upkeep: plugin and software updates
Content and blog: very flexible
Ongoing costs to consider: hosting, domain and any premium plugins
Example: Brighter Futures for Children
WooCommerce
Best for: WordPress sites that also sell online
Hosting: your own hosting
Day-to-day upkeep: plugin updates, plus orders and stock
Content and blog: very flexible
Ongoing costs to consider: as WordPress, plus payment fees and any paid extensions
Example: BFAST
Shopify
Best for: businesses focused mainly on selling products
Hosting: included with Shopify
Day-to-day upkeep: mostly handled by Shopify, plus orders and stock
Content and blog: more limited
Ongoing costs to consider: monthly Shopify plan, payment fees and any paid apps
Example: The One Stop Fight Shop
Not sure which fits? Tell 53Marketing what you sell and how you work, and you'll get a recommendation as part of the first conversation.
Discuss your projectWhat a website project can include
Scope is agreed before work starts, so you know what's being built and why. Depending on the project, it may include:
Planning and structure
• Page and content planning
• Sitemap and navigation structure
• Content structure for service and landing pages
• Contact forms and enquiry routes
Design and build
• Responsive layouts for mobile, tablet and desktop
• Development on WordPress, WooCommerce or Shopify
• Ecommerce setup where needed
• Image preparation and optimisation
Photography, content and brand assets
Original photography taken for your website, logos converted to vector and images prepared for the web, plus copywriting and video where they help. Each is scoped to the project, and not every site needs all of them.
Testing, launch and handover
• Mobile and browser testing
• Form and link checks
• Launch
• Handover with editing guidance
SEO foundations built in
Search visibility is easier to build when a website is structured properly from the start. Website projects are planned with SEO foundations in mind:
• clear page structure and sensible headings
• page titles and meta descriptions, where included in scope
• internal links between related pages
• mobile-friendly layouts
• redirects when a redesign changes URLs, where applicable
• technical checks before launch
A well-built website gives search a stronger starting point, but it doesn't guarantee rankings on its own. For ongoing work after launch, or to improve visibility with nearby customers, see:
Selected website work
Four website projects across different types of business and platforms. Each project page explains what was built and 53Marketing's role.
Elevate Training and Wellbeing
Website design and development · 2026
A new website for a provider of practical mental-health and wellbeing training for workplace teams, designed, developed, launched and hosted by 53Marketing, with original photography and web-ready logo and image assets.
BFAST
Ecommerce website · WordPress and WooCommerce · 2025
An ecommerce website for a Belfast fightwear brand, built around clear product presentation, straightforward browsing and a shopping experience designed for mobile and desktop.
Brighter Futures for Children
Website · WordPress · 2022
A WordPress website for a residential care provider for young people in County Donegal, including a job board added to support recruitment.
The One Stop Fight Shop
Ecommerce website · Shopify · 2023
A Shopify store for a martial arts and fighting equipment retailer, with content support for its Instagram page. The store stopped trading in 2026.
Why work with 53Marketing
53Marketing is a small, hands-on studio, so you deal directly with the person planning, building and setting up your website, from the first conversation to launch. Where it helps, that includes taking the photographs and preparing your logo and images for the web, so the site shows your real business rather than stock imagery. Every project is scoped and quoted individually, because platform, pages and requirements all affect the price.
How a website project works
1
Brief
Your business, your customers, your current website and what the new site needs to do.
2
Structure and scope
The pages, platform, content and priorities are agreed before any design or build starts.
3
Development
The agreed website, store or landing page is designed and developed.
4
Test and refine
Layouts, forms, links and mobile presentation are checked, then agreed refinements are made.
5
Go live
Launch checks and the agreed handover, including editing guidance. Post-launch support is available by agreement where appropriate.
Timing depends on the scope, the type of website and how quickly content and feedback come together. Priorities and timing are agreed before work starts.
Website design FAQs
Should I choose WordPress, WooCommerce or Shopify?
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It depends on what you sell and how you'll manage the site. WordPress suits service and content-led websites, WooCommerce suits WordPress sites that also sell online, and Shopify suits businesses focused mainly on selling products. A recommendation is part of the first conversation.
Can you improve my existing website rather than replace it?
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Yes. Sometimes clearer service pages, a better enquiry route or a tidier structure is the more practical step. Where a full redesign makes more sense, the current site is reviewed first so nothing worth keeping is lost.
Can you build a standalone landing page?
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Yes. Landing pages can be standalone projects for a single service, offer, event or product, or part of a larger website or SEO project.
How long does a website project take?
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It depends on the scope, the type of website and how quickly content and feedback come together. Priorities and timing are agreed before work starts.
Is support available after launch?
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Every project includes an agreed handover with editing guidance. Hosting, backups, security updates and managed website support can be arranged by agreement, and any wider follow-up work is scoped separately.
Planning a new website or redesign?
Tell 53Marketing what you're planning, which platform you're considering if you know, and what the website needs to do. You'll get a direct reply with the most practical next step.
Discuss your project