53Marketing designs and develops WordPress websites for businesses across Northern Ireland and Ireland.
From new service websites and landing pages to complete redesigns, we build websites that make it easier for customers to understand what you do, trust your business and take the next step.
Based in Derry/Londonderry, we combine practical website design, Elementor development, SEO foundations and conversion-focused content structure—so your website is built to do more than simply look good.
A website is often the first detailed interaction a potential customer has with your business.
It should clearly explain what you offer, who you help and why someone should choose you.It should also make the next step simple - whether that is calling, requesting a quote, booking a consultation, visiting your premises or making an enquiry.
53Marketing creates WordPress websites that bring together clear messaging, considered design, practical user journeys and SEO-ready technical foundations.
• Clear service and product information
• Mobile-friendly layouts
• Conversion-focused calls to action
• WordPress and Elementor development
• SEO-ready page structure
• Fast, well-managed image use
• Contact forms and enquiry paths
• Analytics and conversion tracking where required
• A website your team can update with confidence
The right approach depends on your business, customers, current website and growth plans. We start with those priorities rather than forcing every project into the same template.
Before design begins, we clarify your services, audience, commercial goals, existing website issues and the pages your customers need to see. This helps create a website structure that is easier to navigate and easier to grow.
• Website goals and project scope
• Audience and customer journey review
• Service and page planning
• Content structure
• Navigation planning
• Competitor and inspiration review
• Conversion goals
We build practical WordPress websites using Elementor where it is the right fit for the project. This gives businesses a flexible website they can manage after launch, while maintaining a clear design system and page structure.
• WordPress setup and configuration
• Elementor page development
• Responsive desktop, tablet and mobile layouts
• Reusable content sections
• Website templates where appropriate
• Contact forms and enquiry tools
• Basic training and handover
A good website guides visitors towards a useful next step. We design pages around clear messages, relevant proof and practical calls to action, rather than relying on visual style alone.
• Clear page hierarchy
• Service-page calls to action
• Contact and enquiry routes
• Trust signals and testimonials
• Case studies and work examples
• Mobile usability
• Landing pages for campaigns or services
SEO is easier to build on when the website structure is clear from the start. We consider core technical and on-page foundations during the build, helping important pages remain discoverable and understandable.
• Logical page URLs
• Title and meta-description setup
• Heading structure
• Internal-linking opportunities
• Image optimisation and alt-text guidance
• Mobile-friendly layouts
• XML sitemap and indexing checks
• Analytics and Search Console setup where required
If your current website is outdated, difficult to update or no longer reflects your business, a redesign can improve clarity, usability and conversion. We plan redesigns carefully to preserve valuable content and reduce avoidable SEO disruption.
• Current-site review
• Content audit
• New page and navigation structure
• Redirect planning
• SEO migration checks
• Updated brand presentation
• Improved contact and enquiry paths
• Launch testing
The strongest websites use original material that helps customers understand the business. Alongside website development, 53Marketing can support projects with photography, video and content creation where it adds genuine value.
• Business photography
• Service and team imagery
• Short-form video content
• Website copy structure
• Case-study content
• Product or portfolio imagery
Our WordPress web design service is suited to businesses that need a practical, professional website with a clear purpose—not simply an online brochure.
• Service businesses that need more qualified enquiries
• Professional services that need clear, credible information
• Trades and home-service businesses
• Hospitality, tourism and event businesses
• Local retailers and growing ecommerce businesses
• Wedding and event suppliers
• Businesses with outdated or difficult-to-manage websites
• Organisations that need a flexible WordPress platform
• Businesses that want website, SEO and content support from one specialist studio
If you need a complex ecommerce store, Shopify may be the better platform. If you are unsure which platform suits your business, we can advise based on what you sell, how you manage content and the customer journey you need to support.
53Marketing combines website design, WordPress development, SEO and content capability in one hands-on studio. That means the website can be planned around how customers find you, what they need to understand and how they are likely to make contact.
We design and develop the website, not just the visual concept. That makes it easier to move from planning to a live, usable site.
Page structure, internal links, headings, image use and technical foundations are considered during the build—not bolted on after launch.
You work with a small specialist studio, with clear communication throughout planning, build, feedback and launch.
When needed, video, photography and content can help your website show real work, real people and real services rather than relying only on stock material.
Explore selected projects to see how 53Marketing approaches website structure, development, content and conversion across different types of business.
Every project is different, but a clear process helps keep decisions focused and makes launch smoother.
We discuss your business, customers, services, website goals, content, current challenges and the action you want visitors to take.
We plan the key pages, navigation, messages, service information, proof and calls to action before the build becomes too far advanced.
We design and build the site in WordPress and Elementor, reviewing progress with you and refining the project through practical feedback.
We check page titles, headings, image use, internal links, redirects where needed, mobile layouts, forms, tracking and indexability before launch.
After launch, we provide an agreed handover and can discuss ongoing SEO, content, maintenance or further website improvements where required.
53Marketing is based in Derry/Londonderry and works with suitable businesses across Northern Ireland and Ireland. Website projects can be managed remotely through structured planning, shared feedback, video calls and staging links, with in-person meetings arranged where practical.Whether you are launching a new service, replacing an outdated website or improving your online presence, the project should reflect your business goals rather than a one-size-fits-all template.
WordPress can be a flexible option for businesses that need a professional website, regular content updates, service pages, case studies, forms and room to grow. The right platform depends on your goals, how you manage content and whether ecommerce is a major requirement.
Yes. 53Marketing uses Elementor where it is a suitable fit for the project. It can provide a flexible editing experience for clients while allowing a consistent page structure and responsive design.
We build core SEO considerations into the website, including sensible page structure, headings, internal-link opportunities, mobile usability, image guidance and indexability checks. However, a new website alone does not guarantee rankings. Ongoing SEO work may still be needed based on your market and goals.
Yes. We can review your current website, identify what should be retained or improved, plan the new structure and manage the transition carefully. Where SEO is important, we consider redirects, important URLs, content and tracking as part of the redesign process.
Yes. WordPress and Elementor can allow your team to update agreed areas of the site after launch. The level of training and handover can be agreed as part of the project.
Yes, where it is part of the agreed scope. 53Marketing can help with content structure, original photography and video so the website reflects the real business, services and people behind it.
The timeline depends on the number of pages, complexity, content readiness, feedback process, integrations and whether the project involves a redesign or migration. We will agree a realistic project plan before development begins.
Tell us about your business, your current website and what you need the new site to achieve. We will recommend the most practical next step.
When you get in touch, include your current website, the services you offer, the locations you serve and the biggest issue you want your new website to solve.
