53Marketing designed and built a WordPress and WooCommerce ecommerce website for BFAST, focused on clear product presentation, straightforward browsing and a shopping experience designed for mobile and desktop.
About BFAST
BFAST is a Belfast fightwear brand built by fighters for fighters. The website was built to support its online presence and give customers a clearer route to finding and buying its products.
The brief
BFAST needed an ecommerce website that could present its products clearly, support online purchasing and provide a flexible foundation as the range grows.
The site also needed to reflect the BFAST brand and make the customer journey straightforward on both desktop and mobile.
What 53Marketing delivered
- WordPress and WooCommerce ecommerce development
- Website design and responsive layouts
- Product and category structure
- Ecommerce functionality
- Navigation planned around product browsing
- Scalable page and content structure
- SEO-ready website foundations
How the project was approached
Structure for growth
The site structure and ecommerce setup were planned so products and categories can be added as BFAST’s range develops.
Design around the brand
The design was shaped around BFAST’s brand and audience, with layouts that present the products clearly on every screen size.
Product discovery
Navigation, category structure and product pages were planned to help visitors find what they need and move easily from browsing to purchase.
User experience
The customer journey was considered across page layout, navigation, product presentation and the steps needed to complete a purchase.