53Marketing developed a WordPress ecommerce website for BFAST, combining custom design, product discovery and a user-friendly online shopping experience.
About BFAST
BFAST is a Belfast-based business serving professional fighters to fanatic fans. The website project was created to support the business’s online presence and provide a clearer route for customers to discover and purchase its products.
The project brief
BFAST needed an ecommerce website that could present its products clearly, support online purchasing and provide a flexible foundation for future growth.
The project focused on creating a website that reflected the BFAST brand while making the customer journey straightforward across desktop and mobile devices.
What 53Marketing delivered
- WordPress ecommerce development
- Custom website design
- Product and category structure
- Ecommerce functionality
- Mobile-friendly layouts
- User-focused navigation
- Product discovery improvements
- Scalable page and content structure
- SEO-ready website foundations
Key considerations
Scalable development
The website was planned with future growth in mind, allowing the structure and ecommerce functionality to develop alongside BFAST’s needs.
Custom visual direction
The design was tailored around BFAST’s brand and audience rather than relying on an unmodified generic layout.
Product discovery
The site structure was planned to help visitors browse products, move between relevant categories and find the information needed before purchasing.
User experience
The customer journey was considered across page layout, navigation, product presentation and the steps required to complete an enquiry or purchase.