Pinhouse is a dedicated online destination for Disney collectible pins, created for Endeva, a real trading company with a Disney retail licence and established sales channels on eBay and Amazon.
The objective was to create a standalone brand and e-commerce website that could give Disney products their own premium home, make collections easy to browse and establish a platform for building direct customer demand.
The challenge
Endeva wanted to move beyond third-party marketplaces by creating a Disney-specific direct-to-consumer experience. The new site needed to feel distinctive and credible, organise a growing catalogue of collectible products and give customers a simple, secure route from discovery to checkout.
The project also needed a clear visual identity that could support future content, SEO and social-media activity as the brand grows.
The approach
53Marketing developed the Pinhouse brand from the ground up, combining a playful collectible-led identity with a polished e-commerce experience.
We created the visual foundations of the brand, designed and built the website in WordPress and WooCommerce, and prepared the store for product discovery, promotion and secure online purchasing.
What 53Marketing delivered
• Pinhouse logo, colour palette and brand book.
• Bespoke visual direction for a Disney-focused collectible-pin store.
• WordPress and WooCommerce website design and development.
• Product collection and category pages.
• Product filters to help shoppers find relevant pins.
• Product photography and product uploads.
• Product image galleries.
• Cart and checkout configuration.
• Payment setup.
• Email sign-up setup for future customer retention and launch activity.
• Discount-code functionality for promotional campaigns.
Outcome
Pinhouse launched as a dedicated e-commerce platform for Disney collectible pins, providing Endeva with a brand-owned sales channel alongside its existing marketplace presence.
The website gives the business a structured platform to showcase collections, test and build direct demand, capture email subscribers and grow through future SEO and social-media campaigns. As the project is newly launched, performance activity and results tracking will now focus on demand generation, organic visibility, social content and conversion optimisation.
Visit: pinhouse.co.uk