Client
Endeva
Project
Ecommerce website
Platform
WordPress and WooCommerce
Status
Launched
Pinhouse is an ecommerce shop selling Disney enamel pins.
The objective was to create a standalone brand and e-commerce website that could give Disney products their own premium home, make collections easy to browse and establish a platform for building direct customer demand.
The challenge
Endeva wanted to move beyond third-party marketplaces by creating a Disney-specific direct-to-consumer experience. The new site needed to feel distinctive and credible, organise a growing catalogue of collectible products and give customers a simple, secure route from discovery to checkout.
The project also needed a clear visual identity that could support future content, SEO and social-media activity as the brand grows.
The approach
53Marketing helped create Pinhouse’s logo, branding and website, combining a playful collectible-led identity with a polished e-commerce experience.
53Marketing created the visual foundations of the brand, designed and built the website in WordPress and WooCommerce, and prepared the store for product discovery, promotion and secure online purchasing.
What 53Marketing delivered
• Pinhouse logo, colour palette and brand book.
• Bespoke visual direction for a Disney-focused collectible-pin store.
• WordPress and WooCommerce website design and development.
• Product collection and category pages.
• Product filters to help shoppers find relevant pins.
• Product photography and product uploads.
• Product image galleries.
• Cart and checkout configuration.
• Payment setup.
• Email sign-up setup for future customer retention and launch activity.
• Discount-code functionality for promotional campaigns.
Outcome
Pinhouse launched as a dedicated e-commerce platform for Disney collectible pins, providing Endeva with a brand-owned sales channel alongside its existing marketplace presence.
The website gives the business a structured platform to showcase collections, test and build direct demand, capture email subscribers and grow through future SEO and social-media campaigns. 53Marketing hosts and maintains the website. Planned follow-on work includes website management, social media and SEO.
Visit: pinhouse.co.uk