SEO services in Derry/Londonderry and across Northern Ireland
53Marketing is a small, hands-on SEO and website studio based in Derry/Londonderry, working with businesses across the city, the North West and the rest of Northern Ireland. It finds the technical, content and local issues holding a website back in search, agrees what to fix first, then makes the changes.
Full monthly SEO campaigns start from £1,200 per month and typically run for six months or longer. Smaller one-off fixes and lighter monthly plans are also available. You work directly with the person doing the work.
From £1,200 per month
Typically 6 months or longer
Implemented, not just reported
Who SEO support is for
SEO makes it easier for the right customers to find, trust and contact you. It's gradual work that builds on a sound website, useful content and accurate business information.
• Service businesses and professional firms that depend on enquiries
• Trades and home-service businesses that work in a defined area
• Ecommerce businesses that need clearer product, category and website foundations
• Businesses whose website gets visits but not enough enquiries
• Businesses that want the work implemented, not just recommended
It's less likely to suit a business that needs results within a few weeks, or one that only wants a report to hand to someone else.
SEO for Derry/Londonderry and North West businesses
53Marketing is based in Drumahoe, Derry/Londonderry, and most of its SEO work is for businesses in the city, the North West and across Northern Ireland. Local search here behaves differently from Belfast: fewer firms compete, many searches name the town, and some customers search from across the border in Donegal. That makes accurate business details, a well-kept Google Business Profile and clear service pages especially effective. For businesses in Donegal and the Republic, see local SEO in Ireland.
People in the city search using both names, so service pages and Business Profiles should use “Derry” and “Londonderry” naturally. Most work is delivered remotely through shared documents, video calls and direct website access, so businesses in Belfast, across Northern Ireland and in Ireland deal with the same person. Belfast searches are more competitive and often include national firms, so the work there usually leans more on strong service pages, useful content and links from other local sites.
Depend on a local area or map results?
What SEO support covers
Most projects need some of each area, in a different balance depending on the website and the market.
Technical SEO
Making sure search engines can crawl, index and understand the pages that matter.
• Crawlability and indexation
• XML sitemaps, robots.txt and redirects
• Broken links, duplicate and thin pages
• Page speed and mobile usability issues
On-page SEO
Making each key page clear about what you offer, who it's for and what to do next.
• SEO titles and meta descriptions
• Heading structure and clearer service-page copy
• Image file names and alt text
• Calls to action and enquiry routes
Local SEO
Helping businesses that serve a defined area appear in local results and on maps.
• Google Business Profile review and improvement
• Consistent name, address and phone details
• Service-area and location information
• Review requests without incentives
Content and search intent
Understanding how customers actually search, then matching the right page to each need.
• Keyword research and search intent
• Keyword-to-page mapping
• Content gaps and new service pages
• Guides and FAQs based on real questions
Website and conversion
SEO works best when the website itself is clear, fast and easy to use.
• Page structure and navigation
• Internal links between related pages
• Forms and enquiry paths
• WordPress and WooCommerce improvements
SEO during redesigns and rebuilds
Protecting existing search visibility when a website changes.
• URL and content inventory before changes
• Redirect mapping for pages that move
• Titles, headings and internal links carried over
• Checks before and after launch
What SEO costs and how the commitment works
SEO support starts from £1,200 per month. You get a written scope and a written quote before any work starts, so you know what's being done and the expected cost.
53Marketing is not VAT registered, so no VAT is added.
Monthly SEO support
From £1,200 per month
Typically 6 months or longer
Depending on the priorities agreed for the project, monthly work may include:
- Fixes and improvements made on your website
- Work on the pages that matter most: titles, headings, copy and internal links
- New or improved content where it's needed
- Local SEO work where your business depends on a defined area
- A plain-English update on what was done and what the data shows
Why 6 months or longer
SEO typically needs 6 months or longer. The first weeks go on review and the most important fixes. After that, search engines need time to pick up the changes, and new content needs time to earn its place. Some improvements show sooner; none of it can be rushed or promised.
What affects the price
- The size and condition of your website
- How competitive your services and area are
- How much new content is needed
- Whether the site needs development work as well
A new website or a full rebuild is quoted separately.
Request a practical SEO reviewA practical SEO review is an initial discussion and review of your website. It's separate from any paid work.
Smaller SEO packages: a one-off fix or a lighter monthly plan
Not every business needs a full monthly SEO campaign. Many just need the basics found, fixed and kept in good order.
Local SEO Fix
£395, one-off
Usually completed within two weeks of payment and receipt of the required access and information. Any third-party verification or separately quoted work may take longer.
We check all twenty items and complete the agreed essential fixes. Larger website, speed or development issues are identified and quoted separately.
- One website and one Google Business Profile
- Titles, descriptions and headings on up to five agreed key pages
- Straightforward indexing, HTTPS and broken-link corrections within your existing website setup
- Contact-form testing
- Google Business Profile setup or tidy-up, subject to you providing access and completing any required verification
- A written summary of the work completed and anything that needs separate work
Not included: website redesigns and mobile-layout rebuilding; substantial speed optimisation or custom development; full-page copywriting, new pages and ongoing content; paid plugins, third-party fees and hosting migrations; backlink campaigns and ongoing SEO. No rankings, traffic or leads are guaranteed.
Book a Local SEO FixSEO Lite
£295 per month
Six-month minimum term, then month to month. After the minimum term, cancel with 30 days’ written notice.
Steady monthly improvement without a large retainer:
- One focused improvement to an existing service page, or one short article, each month, agreed in advance
- Google Business Profile support: up to four posts, five client-supplied photo uploads and replies to ten new reviews each month. Content and photos are subject to the information and assets you provide. Unused monthly allowances do not roll over.
- Monthly check of indexing, links and your contact form
- A short monthly update on what was done and what comes next
- SEO Lite + hosting and maintenance: £395 per month, saving £50 a month compared with buying both separately. Adds hosting, security updates, one monthly backup and support as part of the managed arrangement. Six-month minimum term, then month to month. After the minimum term, cancel with 30 days’ written notice.
You work with the person doing the work. Not VAT registered, so no VAT is added.
Implementation, not just reports
An audit only helps if its recommendations are acted on. Many SEO reports list issues that never get fixed, because the person who wrote the report can't make the changes and the website needs someone else to implement them.
Because 53Marketing handles both SEO and website development, the same person who finds an issue can usually fix it, whether that's a technical problem, a weak service page or an unclear route to enquiry. You work directly with that person throughout.
How the work runs
In the first month
1
Discovery
Your services, customers, locations, competitors and what you want more of.
2
Audit
The technical foundation, key pages, current search visibility and route to enquiry are reviewed, and the issues and gaps holding important pages back are identified.
3
Priorities
What to fix first, what can wait and what needs content or development time are agreed.
Every month after that
4
Implementation
The agreed changes are made to the website, pages, content and business information, depending on scope.
5
Measure and refine
Search Console and analytics data, where available, show what has changed and guide the next round of work, with updates in plain English.
What SEO can and can't do
What the work can control
• A technically sound website that search engines can crawl and index
• Clear, useful pages matched to how customers search
• Accurate business information and local signals
• A clear route from search result to enquiry
What no one can promise
• A specific ranking position
• A set level of traffic, leads or sales
• Inclusion in map results or AI-generated answers
• Fast results in a competitive market
Rankings, traffic and leads are not guaranteed, by 53Marketing or by anyone else. Some technical and on-page fixes can be made quickly. Meaningful changes in search visibility take consistent work, which is why SEO typically needs 6 months or longer.
SEO and content work
Project pages explain what was delivered and 53Marketing's role. Results are only included where they're accurate and the client is happy for them to be shared.
Quackr.io
SEO and content · 2023
Keyword research and blog posts for a virtual phone number service, covering account sign-up and SMS verification topics.
BFAST
WordPress and WooCommerce · 2025
An ecommerce website built with SEO-ready foundations, with product and category structure planned so the range can grow.
SEO services FAQs
How much does SEO cost?
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SEO support starts from £1,200 per month and typically needs 6 months or longer. The price depends on the size and condition of your website, how competitive your market is and how much content is needed. You get a written quote before any work starts. 53Marketing is not VAT registered, so no VAT is added.
How long does SEO take?
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It depends on your starting point, competition, website condition and the scope of work. Some technical and on-page improvements can be made quickly, but meaningful improvements in search visibility take consistent work, which is why SEO typically needs 6 months or longer.
What's included in SEO support?
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The scope is agreed for each business, based on your website, goals, market and starting point. An initial review shows what's worth doing first, what can wait and what isn't worth doing, so the work is prioritised around your situation.
Can you guarantee rankings, traffic or leads?
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No. Rankings, traffic and leads depend on competition and on factors nobody outside the search engines controls. What can be improved is the technical quality of your website, the usefulness of your pages, the accuracy of your business information and the route to getting in touch.
Do you provide SEO audits as well as follow-up implementation?
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Yes. An audit can identify technical issues, content gaps, internal-linking problems and conversion barriers. Where it makes sense, 53Marketing can also implement the prioritised improvements rather than leaving you with a report alone. One-off audits are scoped separately from monthly SEO support.
Can you help with WordPress and WooCommerce SEO?
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Yes. SEO work on WordPress and WooCommerce sites can include page structure, templates, product and category pages, internal links, redirects and mobile layouts.
Can you help a small business with SEO?
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Yes. A small business doesn't need to target every keyword or publish large volumes of content. A focused plan might start with a technically sound website, clearer core service pages, local SEO improvements and content that answers real customer questions.
Do you work with businesses in Derry/Londonderry?
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Yes. 53Marketing is based in Derry/Londonderry, so businesses in the city and the surrounding area can work with it directly. The process is the same as anywhere else: review, prioritise, implement and refine, with the same person throughout.
Do you work with businesses in Belfast?
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Yes. 53Marketing is based in Derry/Londonderry and supports suitable Belfast businesses remotely through shared documents, video calls and direct website access. Most SEO work is research, website changes and content, all of which can be done remotely, so you don't need a Belfast-based provider. More on SEO for Belfast businesses.
Can a business outside Belfast rank for Belfast searches?
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It can, particularly in the main search results, if it genuinely serves Belfast and has useful pages that show it. Map results are more closely tied to where a business is located, so a business outside the city usually has less influence there. Either way, results can't be guaranteed.
Do I need a new website before starting SEO?
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Usually not. Most SEO work improves the website you already have. If the site can't be fixed sensibly, you'll be told why, and a rebuild is quoted separately.
Discuss your SEO priorities
Tell 53Marketing about your website, the services and areas that matter most, and the search or enquiry problem you want to solve. You'll get a direct reply with a practical view of where to start.
Request a practical SEO reviewThe review is an initial discussion, separate from any paid work.